We partnered with the International Organization for Migration (IOM) to create assets for a campaign aimed at illustrating how gender affects migration. Equal treatment for men and women today, can pave the way for more sustainable migration practices in the future.

Approach

We decided to craft a series of empowering thematic illustrations that explore the dynamics between gender and migration, aiming to empower rather than victimize. These visuals celebrate the strength and resilience of women throughout their migration journey. They portray women before they embark on their journey, setting the stage with a tone of anticipation and preparedness. Additionally, they depict the challenges these women overcome en route and the hurdles they face upon reaching their destination.